Everyday Lifestyle Windbreaker
Unisex windbreaker concept for a company’s internal employee shop (initial run ~1,000).
I created pre-sample, approval-ready mockups, balancing a retro V-shaped color block with subtle navy brand anchors (zipper, collar, logo).
100 gsm waterproof polyester shell • mesh lining • blue flex logo
Our client
Exxeta — company with a strict black-and-white brand identity, but the brief was intentionally different: a pastel color-block windbreaker in lightweight raincoat fabric for everyday wear.
My role
Pre-sample concept
Moodboarding (retro + racing)
Front color-blocking
Detail zoning (pockets, trims, hardware)
Concept & Visual Direction
Approval-ready mockups
Swatch-based color match (fabric / zipper / flex)
Flex logo + placement
Approval & Production
Design solution
The key move was a V-shaped color block — a retro nod that adds structure and movement while staying casual (not a «racing jacket» look). Pastel panels create a fresh, lifestyle feel, while navy anchors (collar / zipper / logo) keep the design grounded: a cleaner, more premium finish with subtle, readable branding.